I'm Alex Mitchell, Chief Product Officer at ICX Media
Alex Mitchell's Bio:
Alex is passionate about creating and growing powerful web and mobile products that make a significant impact in millions of people's lives. Alex enjoys building and managing the product and development teams that help achieve that goal. Alex is the author of Building Digital Products (www.buildingdigitalproducts.com) and Disrupting Yourself (www.disruptyourself.co).
- Product Management and Strategy
- Building, Mentoring, and Strengthening Product Teams: www.buildingdigitalproducts.com
- Developing and Articulating a Vision
- Experience with building Web, Social, Local, Mobile (iOS/Android), and eCommerce Products
- Agile Development
- Optimization, A/B Testing, Test Design
- User Testing and Customer Research
- Lifetime Value Analysis
- Prototyping, Behavior Modeling, Data Mining, Analytics
Alex Mitchell's Experience:
Chief Product Officer at ICX MediaJune 2018 - Present | Washington, D.C.
ICX Media is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way video is created, distributed, and monetized. ICX Media’s proprietary smart platform harnesses breakthrough artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging videos with data-backed confidence. The ICX Media community connects more than 850,000 independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable video production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can.
Director of Product at Upside TravelMarch 2017 - June 2018 | Washington, D.C.
•Manage multiple product teams, including our core eCommerce product flow, our Growth product team, and our inventory + platform team. Previously managed Upside native mobile apps (iOS and Android). •Owned major product transition and expansion from a flight + hotel package only company to a one-stop-shop business travel booking platform that offers Flight only, Hotel only, Rental Cars, and Uber rides, resulting in a 3x increase to conversion rate. •Additionally, my teams added major features including multi-city, multiple travelers, one-way flights, hotel loyalty points and more, increasing our share of our customer travel wallet by more than 30% •Led the build of Wall Street Journal Business Travel Service (www.wsjbusinesstravel.com) from concept through delivery and scaling. Delivered web and iOS/Android apps after a 10 week build out, including demos and reviews with the CMO and President of the WSJ. •Introduced 1st ever Uber business travel package option, leveraging the Uber Events platform. Our offer was successful and we quickly became the #1 global customer of Uber Events. As a result, Uber built an API and Upside was the first integration partner. •Delivered value to both partners and customers through partnerships and integrations with Starbucks, LoungeBuddy, and iPass in our native mobile apps.
Sr. Product Manager - Head of Websites and Identity Products at VistaprintNovember 2015 - March 2017 | Silver Spring, MD
Own the Websites Product and the Identity Product Family for Vistaprint (~$50MM annual revenue), which includes 3 agile development teams across 3 locations (DC, Boston, Tunisia). Manage a Product Manager on the Vistaprint Digital team who is focused on our new website building platform. Increased NPS by 40 points, publish rate by 30%, and decreased first month churn by 20% for Vistaprint's new website builder over a 6 month period leading up to a mid-2016 launch date. Present monthly at town hall events for Vistaprint Digital on product strategy, tactics, and performance. Additionally, I often demo new features, tell stories about our customers, and inspire our teams towards our goals. Released the first Vistaprint-branded iOS app, creating the foundation for a Vistaprint app strategy, ranking #1 for "Vistaprint" searches and generating >2k downloads/week: http://modo.ly/1RZwar4 Published "Building Digital Products" in PDF, Kindle, and Paperback formats. BDP is a handbook for new product managers and available at www.buildingdigitalproducts.com
Product Manager - Social Media Marketing and Local Listings at Vistaprint/PagemodoMarch 2015 - November 2015 | Silver Spring, MD
Alex managed the Social Media Marketing products on the Vistaprint and Pagemodo brands and the Local Listings product on the Vistaprint and Webs brands, including three software development Agile teams. He expanded the Local Listings product on Vistaprint to the EU market, with a projected increase in bookings of over 30%. He additionally increased overall product NPS by 60 points. Alex prototyped, tested, and launched onboarding and UX enhancements for Vistaprint Social Media Marketing and Pagemodo that resulted in significant increases in publish rate (2x) and NPS (+30), while also decreasing churn. He released the Pagemodo iPhone and iPad App in April 2015, which is the 4th Most Popular Social Media Marketing app in the App Store: http://modo.ly/1AaQ2f5 He launched a Facebook Ads product that empowers SMBs and Agencies to create successful Facebook Ad campaigns in minutes: www.pagemodo.com/facebook-ads Finally, Alex built a reusable and flexible Social Partnership Platform, enabling multi-level marketing organizations to offer a valuable marketing product to their members.
Product Manager - High ROI Initiatives at WebsApril 2014 - March 2015 | Silver Spring, MD
Lead Analyst at WebsJune 2013 - April 2014
In his Lead Analyst role at Webs, Alex continually focused on driving user, revenue, and earnings growth in both Webs and Pagemodo through innovative product development, testing, analytics, and primary research. While in his Lead Analyst role, Alex designed, implemented, and analyzed Pricing, Marketing, and Email tests that created over $2MM in Incremental Lifetime Value. Additionally, he analyzed and reported KPIs to Webs and Vistaprint management for the Webs and Pagemodo products to optimize decision-making and revenue growth. Alex has strong experience in building sophisticated Lifetime Value (LTV), Churn, and Purchase Propensity Models in order to better understand customer value and predict future behaviors. Alex conducted ad-hoc data mining with SQL to discover significant data trends and identify new opportunities for growth for both Webs and Pagemodo. Finally, Alex utilized Google Analytics to analyze traffic, engagement, and demographic patterns across our Paid Search, Organic Search, Referral, Affiliate, and Direct channels and provide key insights to marketing team.
Assistant Vice President - Marketing Analytics at JPMorgan Chase2011 - 2013
At JP Morgan Chase, Alex managed an analyst who supported profitability and marketing campaign research. He evaluated marketing campaigns across response, quality, and profitability metrics using the statistical program SAS to provide insights that guide future program development. At Chase, Alex developed sophisticated present value models through data mining and analysis for Chase products to optimize marketing campaign profitability and support Marketing, Finance, and Product clients. Additionally, he conducted Pro Forma Financial analysis of Marketing campaigns to explore new opportunities and manage current programs in $600MM Marketing budget. Alex was responsible for overseeing the monthly Financial Review meeting with senior leaders from Marketing, Finance, and Product departments in order to maintain accurate profit projections. Finally Alex lead the Career Advancement Team and created the first Quarterly Employee Recognition Awards.
Alex Mitchell's Education:
George Washington University2014 – 2017MBAConcentration: Entreprenuership
University of Michigan - Stephen M. Ross School of Business2007 – 2011BBAConcentration: FinanceActivities: Michigan Interactive Investments, Pi Kappa Phi
University of Michigan2007 – 2011MinorConcentration: History
Alex Mitchell's Interests & Activities:
Product Development, Analytics, Investing (Venture/Public), SaaS, eCommerce Optimization, Testing, Small Business Technology